About us photoedited.jpg

It all started when…

Pop is about fun, feminine and quality designer led affordable women’s fashion that is produced ethically and sustainably.

Pop London was founded by two sisters. One, a sugar dipped fairy princess and the other a skate boarding, football mad tomboy. Eventually the sugar dusted off and the boxers changed to knickers turning two little girls into best friends.

Pop is a British brand based between London, Edinburgh and Delhi. Shazia studied fashion in Italy (Polimoda, Florence) and we are of South Asian heritage. These incredibly rich, vibrant and creative sources of inspiration give a distinct look and feel to Pop designs.

We produce designs in limited quantities to maintain a level of exclusivity and excitement. We felt that being able to buy the same designs in every town and city around the world made fashion incredibly boring. The result: our customers almost always get asked where did you buy that?!

We recently opened our first boutique in London selling the entire range of the Pop collection on the ground floor with a wholesale showroom on the first floor. Come and visit us at 9 Blue House Yard, London, N22 7TB. The closest tube station is Wood Green (less than 2 minutes away). We are delighted to be part of the Blue House Yard family and support our neighbouring independent businesses.

Pop London is the diffusion brand of Shazia Saleem Limited, proud to be a winner of the Blue Butterfly award from Positive Luxury, a mark of best-in-class brands. We have put ethics and sustainability at the heart of our business for over ten years. Shazia is recognised as an expert in luxury hand woven textiles and ethical and sustainable fashion. You can see some of Shazia’s work at the Traders Gallery, National Maritime Museum, Greenwich. Shazia has also been sponsored twice by the Harris Tweed mills in recognition of her design expertise and dedication to sustainable textiles.